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The Team

Gabrielle Tindale

– Founder & Director –

gabrielle-2Passion and love are the two forces that drive me. I have a passion to see all women empowered, confident and expressing themselves. I have a passion for working with my creativity and expressing it. I have a passion for business, marketing and branding. I’ve put all of these passions together and created the House Of Tindale. I am so excited to be able to share my vision with you.

In my life I have had long, industrious career as a fashion photographer for magazines like Elle and Cosmopolitan and a TVC director for big brands such as Canon. I’ve also opened and run a successful yoga studio in Potts Point.

HOT represents my determination to live out loud, defy the odds, and prove that a woman can do anything she has a passion for. Using my experiences as inspiration (from raising my children to my yearly trip to Burning Man), I’m on a mission to help every woman live her most authentic life.


Kerry Grima

– Design & Production –

kerry-2My designs have walked runways around the world and my eponymous label ‘Kerry Grima’ found its way into stores like Neiman Marcus and Browns.

My career in fashion spans over two decades and is hallmarked by disruptive style, a well-known preference for the use of leather and suede, and incomparable experience with branding and distribution. Elle McPherson appeared on the cover of Vogue wearing my label and I have dressed celebrities like Johnny Depp, Nicole Kidman and Cate Blanchett.

I drive the designs of our HOT bags, as well as oversee production and materials sourcing. I love women and love to create designs that excite and empower them to live out loud.


Eva Schafroth

– Digital Marketing –

evaOur bags are meant to be seen, and it’s my job to make sure that you do. My career has led me from customer service to digital marketing to graphic and UX design for the past 6 years. Now I’m putting all those skills to work at the House of Tindale.

I love working for a brand that encourages women to go the distance to be better, smarter, and stronger. I am known for thinking outside the box and believe in the best solution, not the most convenient.

I’m the one-woman behind the scenes department whose mission it is to bring badass women into our tribe and make sure they get the rock star service they deserve, no matter what it takes. 



Lauren Patton – Copywriter

lauren-pattonI’m the unassuming girl in glasses that has been writing since I was old enough to spell words.  As a freelance copywriter and content creator, I love working with women-focused businesses and brands with strong, no-bullshit voices. That’s why House of Tindale is sort of like my spirit animal. 

When I’m not helping the HOT team come up with words, I’m working with small businesses, brands, and start-ups to define their voices, polish their websites, and establishing relationships with their clients. And if I’m not doing that, I’m probably chasing my son around the house.

You can find more of my work at L. Patton Freelance

Eva BridieVideographer

eva-bridieA self-confessed film junkie, I spend most of my waking hours making videos or watching them, but I still find time to make my own sourdough and train for my first triathlon.

With nearly two decades of writing, editing and shooting video campaigns for television channels in Australia and Europe, I now run my own video production company providing creative video solutions that work across all formats and channels.

Collaborating with Gabrielle on her video content for the House of Tindale has been an exciting journey for me, having only just started working for myself. Communicating House of Tindale’s empowering message of being bold and brave through video was both challenging and inspiring but also incredibly rewarding.